BSA 502 Week 2 Individual Assignment Company Paper: Sales and Marketing


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BSA 502 Week 2 Individual Assignment Company Paper: Sales and Marketing


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Instructions: Review the chosen company's Mission, Vision, Strategy, and Business Operations. Evaluate Sales, Marketing, and Advertising Processes and Systems of your chosen company. Identify at least three strategic marketing/advertising initiatives and objectives. Identify the organization's existing Sales, Marketing, and Advertising systems. Based upon your analysis, recommend needed systems or changes to existing systems. Explain potential technology solutions to specifically support the Customer Relationship Management (CRM), customer contests, loyalty points programs, purchase tracking, benchmarking of internal versus external service processes, and management of inventory and related costs. Use Microsoft® Excel® to create a Sales and Marketing Systems chart based upon the template. The chart should include the following technology solutions, customer contests, loyalty points programs, purchase tracking, benchmarking of internal versus external service processes, and management of inventory and related costs.  In addition, the chart should contain a list of existing systems that support these solutions and a list of recommended systems that the company needs. Write a 1- to 2-page paper that recommends the needed systems or changes to existing systems. Include concepts such as using consumer databases and new customer relationship management systems. Approach the task as if you were the company's IT director making recommendations to support these various programs. Note: This paper and chart are part of the preparation for the Company Paper due in Week Six. Submit your assignment to the Assignment Files tab.

 

 

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