CMGT 556 Week 4 CRM Packages Presentation


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CMGT 556 Week 4 CRM Packages Presentation


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The CEO of the manufacturing company you are currently consulting for has now asked you to look into implementing a CRM. The company currently uses spreadsheets to track sales calls and a paper address book to keep customer information. The CEO has asked you to research and recommend a CRM that will meet the company’s needs.


Research at least three CRM packages.


Select one product for the manufacturing company.


Create a 10- to 12-slide, multimedia-rich presentation with speaker notes and references for the customer on why implementing the chosen CRM is prudent. Be sure to address the following:


A comparison table that compares the pros and cons of each package.

Why the chosen package is most appropriate

How this software will be an improvement over their current methods

How the chosen CRM package will fit into the overall enterprise of the organization

Benefits the customer can expect as a result of implementing the new software


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