MGT 401 ENTIRE COURSE


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MGT 401 ENTIRE COURSE


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MGT 401 ENTIRE COURSE

MGT 401 Week 1 Entrepreneur vs. Intrapreneur Analysis
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Research˙?Entrepreneur? and ?Intrapreneur? on the Internet.

Discuss˙the following in 175 to 350 words:

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What does entrepreneurship mean to you? How does an Intrapreneur differ from an Entrepreneur?
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Are the chances of success for a small business dependent on the entrepreneur?s personality?
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What are some basic competencies that an entrepreneur needs to operate a successful business? Provide examples to support your answer.
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Format˙your response according to APA guidelines.

Click˙on the Assignment Files tab to submit your assignment.

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MGT 401 Week 1 Strategic Management Worksheet
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Complete˙the Strategic Management Worksheet.

Click˙the Assignment Files tab to submit your assignment.

Strategic Management Worksheet

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Complete˙each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

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Strategic Management Process
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Identify˙how each of the nine steps of the Strategic Management Process applies to your business or the one you plan on starting. This should be a total of no more than 700 words.

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Step
Application to your current or future business˙

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Step 1: Develop a Clear Vision and Translate it into a Meaningful Mission Statement˙(What problem will you be solving? What is the purpose of your business?)
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Step 2: Assess the Company?s Strengths and Weaknesses˙(What solutions will you provide? What products or services will you offer?)
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Step 3: Scan the Environment for Significant Opportunities and Threats Facing the Business˙(What is your target market? Who are your ideal customers? What will the current market support?)
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Step 4: Identify the Key Factors for Success in the Business˙(What performance metrics will you use to measure success?)
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Step 5: Analyze the Competition˙(Who are your competitors? What makes what they do better or different than what you do?)
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Step 6: Create Company Goals and Objectives˙(What outcomes do you hope to achieve? What makes your business better or different than the competition?)
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Step 7: Formulate Strategic Options and Select the Appropriate Strategies˙(What can your business do to take advantage of this market opportunity?)
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Step 8: Translate Strategic Plans into Action Plans˙(What milestones will you need to meet to stay on track?)
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Step 9: Establish Accurate Controls˙(What processes or controls need to be put into place to ensure that you mitigate risk and meet your goals?)
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MGT 401 Week 1 Introduction to a Business Plan
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Throughout this course and the next several Small Business and Entrepreneurship courses, you will be researching, planning, and developing various components of a business plan. Your goal in these first few courses is˙not˙to develop a fully-functional business plan, but rather to learn about different types of business structures, business plan components, funding and financial requirements, operational processes, marketing and sales strategies, business analytics, potential issues, contingency plans, and other considerations relevant to running a successful business. Once you have a better understanding of everything that goes into creating a successful business plan, including what can go right or wrong within each area, you will be much better prepared to develop your own business plan in MGT/465 Small Business and Entrepreneurial Planning. So please keep in mind that you will be able to revise and expand upon your work as you proceed with the development of your business plan.

For this assignment, you will be drafting a brief overview for a fictional company.

Research˙?Business Plan Components? and ?Sample Business Plans? on the Internet, as well as relevant topics that can help you to cultivate new business ideas.

Write˙a brief description of your proposed company in 350 to 525 words. Your description should include the following:

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The company name and history
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Mission
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The product(s) or service(s) that you will offer
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Opportunity (i.e. the specific problem that your product/service will solve)
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Your overall business strategy
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Your market
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Your competitive advantages
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Refer˙to your Strategic Management Worksheet assignment for additional details. You can use this worksheet to capture basic information that will help guide you through the business plan development process. Don?t worry about getting too specific in any particular area, since you will be revisiting this overview to provide more detailed information as you complete additional sections of your business plan.

Click˙on the Assignment Files tab to submit your assignment.

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MGT 401 Week 2 Business Model Comparison
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Identify˙an industry with which you are familiar, then choose two businesses in that industry.

Identify˙the business model and forms of ownership for each business, then complete the Comparison of Businesses Matrix.

Write˙a 350- to 525-word paper in which the team evaluates and compares different components of each business?s model after completing each matrix.

Describe˙benefits associated with each business by evaluating how they built a sustainable competitive advantage.

Explain˙advantages and disadvantages of each business?s ownership.

Format˙your paper consistent with APA guidelines.

Click˙the Assignment Files tab to submit your assignment.

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MGT 401 Week 2 Business Opportunities and Competitive Advantages
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For this assignment, you will be assessing potential business opportunities and competitive advantages for your product(s)/services(s). The goal is to describe what you?re planning to sell, the consumer need that your product(s)/services(s) will satisfy, who your target market is, and how you will differentiate yourself from your competitors in the marketplace.

Research˙potential business opportunities on the Internet, as well as relevant topics that can help you to cultivate new business ideas. Keep in mind that it?s better to start small and grow your idea or market than to try to take on too much initially.

Write˙a 525- to 700-word paper in which you describe your potential business opportunity and complete the following:

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Describe the product(s) or service(s) that you are planning to sell.˙

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How much will you charge for your product(s)/service(s)?
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How often do you plan to sell your product(s)/service(s)?
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Will your product(s)/service(s) require frequent updates? (e.g. software apps)
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Explain how your product(s)/service(s) will meet an unmet consumer need or problem. For example:˙


Is it a new product or service that does not yet exist, or a refinement of an existing product or service?
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Does your product/service cater to a specific type of consumer or need?
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Are you able to offer your product/service for a cheaper price than your competitors?
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Do you offer your product/service at a more convenient location or with better hours? (e.g. over the Internet, a franchise in a growing neighborhood, 24/7 access)
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Assess your target market or customer. For example:˙

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Are you meeting a Business-to-Business (B2B) and/or Business-to-Consumer (B2C) need?
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Are your consumers within a specific demographic or business field, or across a wide range of market segments?
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How large is your target market?
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What are your specific customer needs or expectations?
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How will your product(s)/service(s) satisfy the needs or expectations of this target market?
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How much and how often do you expect your customers to purchase your product(s)/service(s)?
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Explain how you will differentiate yourself from your competitors in the marketplace. (i.e. how are your products or services cheaper, faster, better, specialized, personalized, etc.?)
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Include˙any research, references, or other information needed to support your business concept.

Click˙on the Assignment Files tab to submit your assignment.

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MGT 401 Week 3 Forming a Management Team
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Resource:˙Small Business Administration (SBA) website

Access˙the SBA website.

Search˙through the Business Guide section and disuss˙the following in 175 to 350 words:

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What is the importance of having an effective management team, and what role does it play in overall business success?
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What are the tax implications for the legal form of business that you choose?
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Click˙on the Assignment Files tab to submit the assignment.

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MGT 401 Week 3 Operational Costs and Budget
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In this assignment, you will identify basic costs and revenue projections for a business budget. The goal is simply to identify these items since you will be completing more detailed financial projections, cash flow statements, and budgets in FIN/375 Financial Management in the Small Business.

Write˙a 350- to 525-word paper in which you identify and describe estimated costs and revenue projections for your product(s)/service(s), and include the following:

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Sources of funding or revenue (e.g. bank loan, investments, expected sales)
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Fixed costs (e.g. a physical business location or warehouse lease, utilities, transportation, security, insurance, technology, equipment or tools)
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Variable expenses (e.g. raw materials, packaging, personnel, shipping, marketing)
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One-time purchases (if any)
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Total projected income
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Create˙a business budget spreadsheet and include your projected revenue, costs, and totals.

Click˙the Assignment Files tab to submit your assignment.

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MGT 401 Week 4 Intellectual Property Issues
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Familiarize˙yourself with the NAICS codes associated with your business industries.

Discuss˙how the NAICS codes relate back to your businesses, as well as potential business opportunities that you may not have considered yet as well as how this could potentially change your type of business.

Discuss˙the intellectual property issues in the industries represented by all team member companies, and identify some of the common and unique issues to these industries.

Prepare˙a 525- to 700-word paper in which you include the following:

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How would you protect your intellectual property rights?
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How would you ensure that you do not violate intellectual property rights of others?
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How does the Internet increase the scope of these violations?
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Why is ethical conduct important in respecting the intellectual property rights of others?
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Format˙your paper consistent with APA guidelines.

Click˙on the Assignment Files tab to submit your assignment.

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MGT 401 Week 4 Competitive Analysis and Marketing Considerations
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In this assignment, you will identify the basic components for your marketing plan, with a major focus on researching your competition. The goal is simply to identify these items since you will be completing a more detailed marketing plan in MKT/431 Small Business Marketing.

Write˙a 525- to 700-word paper in which you identify and describe the competitive landscape for your product(s)/service(s) and the key advantages that your product(s)/service(s) offer over your competitors. Also briefly describe the kinds of marketing, sales, distribution, and customer service activities that you plan to use to attract and maintain potential customers.

Answer˙the following questions in your paper:

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Who are your direct competitors? What do they offer, and what advantages might their product(s)/service(s) offer over yours? (Note: if there are no direct competitors in the marketplace, consider related industries where consumers are currently spending their money, or potential competitors that will follow your lead)
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What advantages does your product(s)/service(s) offer over your competition? (Note: your advantages may be different for different types of customers or competitors)
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Who are your target customers? How will your product(s)/service(s) appeal to their specific needs?
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How do you plan to advertise your product(s)/service(s)? (e.g. on the Internet, social media, email, t.v./radio ad, newsletter, word-of-mouth) How will this type of marketing appeal to your target customer(s)? How will you highlight the value or unique characteristics of your product(s)/service(s)? What types of marketing will you use to attract new customers and grow your business?
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How do you plan to distribute your product(s)/service(s)? (e.g. Internet, download, physical store, government contract, reseller/distributor, door-to-door, tradeshow) Will it be a one-time purchase, repeat business, or subscription service? What forms of payment will you accept? What kind of staffing will you need to support your sales efforts?
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What kind of customer service will you provide in support of your product(s)/service(s)? (e.g. phone, email, chat, training, user guides, videos) How will you respond to product/service issues and customer complaints?
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Summarize˙your ideas and research, and cite sources as needed.

Click˙the Assignment Files tab to submit your assignment.

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MGT 401 Week 5 Funding the Business and Ecommerce Trend
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For this assignment, you may want to visit your nearest bank or credit union to discuss different funding options for businesses.˙Investigate the requirements that need to be met in order to secure funding to start your own business.

Research˙and˙discuss˙with your learning team various funding options that are available for entrepreneurs.

Write˙a 525- to 700-word paper in which you answer the following questions:

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What are the common sources of funding available for entrepreneurs?˙ What are the advantages and disadvantages to each of the following funding sources:˙

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Private Investment
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Banks
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Personal savings and assets
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Friends
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Family members
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Corporate funding
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Grants
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If you are unable to secure funding (or as much funding as you?d prefer) for your business concept, what are some alternatives to starting your own business?
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What are the advantages and disadvantages of an online or social media business?˙ Should all traditional businesses also offer online sales? Explain.
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Format˙your response according to APA guidelines.

Click˙on the Assignment Files tab to submit your assignment.

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MGT 401 Week 5 Social Listening and Future Business Opportunities
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In this assignment, you will discuss ways to improve communication and customer service for your business. You will also investigate how customer feedback can lead to additional ideas that can help to grow your business.

Write˙a 350- to 525-word paper in which you answer the following questions:

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What are some of the ways in which you can reach out to customers to improve communication, provide additional information, proactively support your product(s)/service(s), establish good customer rapport, and help build your business network? (e.g. email, newsletters, surveys, focus groups, loyalty clubs, referrals)
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How will you solicit feedback for your product(s)/service(s), and what type of information will you collect? How will you use this information to improve your product(s)/service(s), customer service, or business operations?
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Based on industry trends, what additional business opportunities would you consider pursuing in the future? (e.g. growing your business, franchising your business, buying an existing business) How do you foresee growing these opportunities out of your existing business operations?
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What new products or services can you foresee evolving out of your existing business? How do you envision expanding these product(s)/service(s) out of your existing network?
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Summarize˙your responses and cite any resources as needed.

Click˙the Assignment Files tab to submit your assignment.

MGT 401 ENTIRE COURSE

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