MKT 498 Practice: Week 1 Discussion Question 1


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MKT 498 Practice: Week 1 Discussion Question 1


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MKT 498 Practice: Week 1 Discussion Question 1
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Respond˙to this week?s discussion.

Post˙your response to the discussion area

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Brand parity; social media

DQ 1

Select ONE of the following to respond to as your first DQ for Week 1. Please be kind enough to copy/paste the question you have selected at the beginning of your response.

Brand parity has become a major issue for companies. Identify three product categories in which the brand you purchase is not very important. Why is the brand not important? Identify three product categories in which the brand is important. What brand or brands do you typically purchase in each category? Why?
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Pick one of the brands listed. Access the brand?s website. Identify the social media listed on the brand?s website, then access each of the social media pages. Go to YouTube and locate a TV ad of the brand. Discuss how well the website, social media sites, and ad you located on YouTube are integrated. (Provide the URLs for the website, social media sites, and TV ad).˙

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JD Bank (jdbank.com)
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Red Lobster (com)
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Salvation Army (salvationarmy.org)
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Visit South Walton˙visitsouthwalton.com)

MKT 498 Practice: Week 1 Discussion Question 1

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