MKT 498 Practice: Week 3 Discussion Question 2


View larger image
 

MKT 498 Practice: Week 3 Discussion Question 2


Price: $10.00
Status: Product will be sent by Email within 1 hour after successful payment
Quantity:

Please leave this field blank.

Add to Wish List (Log in first.)

MKT 498 Practice: Week 3 Discussion Question 2
˙

˙

Respond˙to this week?s discussion.

Post˙your response to the discussion area.

Recommendations; media mix

Select ONE of the following to respond to as your second DQ for Week 3. Please be kind enough to copy/paste the question you have selected at the beginning of your response.


Consider a recent purchase you made at the recommendation of someone else. Why did you trust that person?s recommendation? How important is a recommendation by someone else in your purchase decisions?
˙

˙

Xerox offers a color printer that sells for $1,200. The goal is to market it to business buyers. What media mix would you suggest for a $5 million advertising campaign? Justify your answer based on concepts in the required reading for Chapter 7.

MKT 498 Practice: Week 3 Discussion Question 2

Write a Review of MKT 498 Practice: Week 3 Discussion Question 2