WEB 437 Week 4 Individual Assignment Using Analytics

WEB 437 Week 4 Individual Assignment Using Analytics


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WEB 437 Week 4 Individual Assignment Using Analytics
 
Use the website you selected in Week 1.
Create a Google account if you do not already have one.
List data about your audience that is both real and hypothetical.
Use the Google Analytics™ web analytics service or another analytics tool.
What are the specific data fields in your chosen web analytics service that can help customize your website marketing and build customer trust?
Customize your site to increase customer trust based on the following:
Locale information
Browser information
Security settings
Time spent on the website
E-commerce and standard site browsing information
Create and include all of the following in your chosen website.
An example of a clientside multimedia tool or other nontraditional e-marketing technique
A JScript® or jQuery social media plugin
An established affiliate program
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